iPhone, big increase in sales thanks to iPhone 6

The new iPhone 6 and iPhone 6 Plus gave Apple a huge increase in iPhone sales globally in the three months ending in October 2014.

According to the latest Kantar report, the arrival of the iPhone 6 in stores between August and October (remember that it has been on sale since September 19) has put the new iPhones representing 13.5% of overall smartphone sales in Italy , compared to the 10.1% recorded in the same period last year, with growth of 3.4 percentage points. In the reference period, seven out of ten smartphones (70.2%) sold in Italy run Google's Android operating system ( 1.4 points), while 10.8% are Microsoft's Windows Phone (-2.3 points ).

“In major European economies, the United States and Australia, Apple's share of sales increased,” Kantar's Dominic Sunnebo said in a statement.

In the five main European markets – Germany, Great Britain, France, Italy and Spain – Apple recorded an increase in market share of 5.9 percentage points reaching 20.7% in the reference period. We can translate this like this: one in five iPhones purchased between August and October this year was an iPhone.

“This success is particularly evident in Britain, where Apple now has its highest share of sales at 39.5 percent” – a spike of more than 10 percentage points from the previous year, according to Sunnebo.

In the UK, Kentar saw the biggest increase, with 39.5% of smartphone sales accounted for by the iPhone, up from 29.1% the previous year. Android has 53.3% of the market and Windows 7.7%. In France, Apple has a 19.6% share of the smartphone market, while in Germany it has 16.9% and in Spain it has 6.8%.

In the United States, iPhone sales earnings aren't as impressive, up just 0.7 percentage points to 41.5 percent in terms of market share, compared to the same period a year ago. In the rest of the world, iPhone is at 15.7% in China, 40.4% in Australia and 48% in Japan.